Technological advancements in computing have changed how data is leveraged by businesses to develop, grow, and innovate. In recent years, leading analytical companies have begun to realize the value in their vast holdings of customer data and have found ways to leverage this untapped potential. Now, more firms are following suit and looking to monetize Big Data for big profits. Such changes will have implications for both businesses and consumers in the coming years.
In From Big Data to Big Profits, Russell Walker investigates the use of Big Data to stimulate innovations in operational effectiveness and business growth. Walker examines the nature of Big Data and how businesses can use it to create new monetization opportunities. Using case studies of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and other leaders in the use of Big Data, Walker explores how digital platforms such as mobile apps and social networks are changing the nature of customer interactions and the way Big Data is created and used by companies. Such changes, as Walker points out, will require careful consideration of legal and unspoken business practices as they affect consumer privacy. Companies looking to develop a Big Data strategy will find great value in the SIGMA framework, which he has developed to assess companies for Big Data readiness and provide direction on the steps necessary to get the most from Big Data.
Rigorous and meticulous, From Big Data to Big Profits is a valuable resource for students, researchers, and professionals with an interest in Big Data, digital platforms, and analytics
O modelo NoSQL não veio para substituir o legado SQL. O conceito de banco de dados orientado a documento é uma concepção diferente de acesso à informação para aplicações dinâmicas, escaláveis e com esquemas flexíveis.
No livro é possível aprender o ciclo de uso da tecnologia MongoDB.
No decorrer desta edição o leitor será capaz de instalar o MongoDB, desenvolver aplicações com acesso à tecnologia e manipular o banco de dados através de importação, backup e restauração.
* PHP is an open-source server-side scripting language, with millions of users worldwide. It is more popular than Microsoft’s ASP and ASP.NET. Version 5, out before the end of Q2 of 2004, features new OO-programming capabilities.
* MySQL is the most popular open source RDBMS.
* There are a lot of E-commerce elements, such as credit card transaction processing, that are not easy to learn. This book will provide solid e-commerce solutions for PHP and MySQL developers.
* This will be a good companion book to Apress’ 1893115518 Beginning PHP 5 and MySQL: From Novice to Professional by W.J. Gilmore.
Used Book in Good Condition
PHP Mysql For advanced Learning for web based application, a popular platform for developing dynamic web pages using php mysql technology.
This step-by-step, highly visual text provides you with a comprehensive introduction to managing and maintaining computer software. Written by best-selling author and educator Jean Andrews, A+ GUIDE TO SOFTWARE closely integrates the Computing Technology Industry Association (CompTIA) A+ Exam objectives to prepare you for the software portions of the 220-801 and 220-802 certification exams. The new Sixth Edition also features extensive updates to reflect current technology, techniques, and industry standards in the dynamic, fast-paced field of PC repair. Each chapter covers both core concepts and advanced topics, organizing material to facilitate practical application and encourage you to learn by doing. Supported by a wide range of supplemental resources to enhance learning–including innovative tools, interactive exercises and activities, and online study guides–this proven book offers an ideal way to prepare you for success as a professional PC repair technician.Used Book in Good Condition
From USA Today bestselling author, Megg Jensen…
Forget prophecy. Make your own destiny.
Sheltered from the outside world with no hope for escape, slave girl Reychel dreads her fifteenth birthday – when her master’s symbol is burned on the back of her bald scalp. Her best friend disappears the night before, leaving her to face the branding ceremony alone. She soon discovers nothing is as it seems when people desperate for freedom beg for Reychel’s help.
Can Reychel learn to believe in herself?
Other Books by Megg:
The Initiate – a novelette bridging the Cloud Prophet Trilogy and The Swarm Trilogy
Cloud Prophet Trilogy:
Pick up the story 20 years later with:
The Swarm Trilogy:
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Destiny had just gotten a job working for a travel magazine. She was a photographer for them, and it was her job to write reviews and take pictures of some of the top quality hotels around the world.
She would get to stay in the various destinations for several weeks at a time and really get a feel of the place. Destiny couldn’t imagine a more perfect job.
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Choosing between the stability of a traditional career and the upside of entrepreneurship?
Why not have both?
Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay.
What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck.
McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making your better at your day job. He also profiles real-world 10% Entrepreneurs such as…
•Luke Holden, a cash-strapped recent college graduate, who started his own lobster-roll empire and oversaw much of its first year of operations, all while working full time in corporate America
•Dipali Patwa, a designer and mom whose side project designing and selling infant clothing is now a sensation.
•A group of friends who met at a 6am Bible study class and went on to start a brewery that now generates millions in sales .
A successful 10% Entrepreneur himself, McGinnis explains the multiple paths you can follow to invest your cash, time, and expertise in a start-up—including as a founder, angel, adviser, or aficionado. Most importantly, you don’t have to have millions in disposable income to become a 10% Entrepreneur. When you put McGinnis’s 10% principles into action, you’ll quickly start racking up small wins, then watch as they snowball into your new (and far more entrepreneurial) life.