Summary of ‘The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses’ by Eric Ries. In-depth, chapter-by-chapter summary.

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In-depth, chapter-by-chapter summary of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. by Eric Ries.

The Lean Startup presents a practical and insightful approach to building products and launching startups. Based on his experience as an entrepreneur and drawing concepts from lean manufacturing and other disciplines, Ries has created a framework for systematic innovation to maximize the chances of startup success.

In this summary:

Introduction: 5 principles of the lean startup method.

Chapter 1 – Start: Why companies fail; understanding vision, strategy and product.

Chapter 2 – Define: The true definition of a “startup”; lessons on innovation from SnapTax and Intuit.

Chapter 3 – Learn: Lessons from IMVU’s mistakes; validated learning, scientific testing and reducing waste.

Chapter 4 – Experiment: 4 reasons experiments are better than research; value and growth hypotheses; how to run an experiment.

Chapter 5 – Leap: Leap of faith assumptions; genchi genbutsu; customer archetypes.

Chapter 6 – Test: Minimum viable product (MVP); 4 fears of MVPs.

Chapter 7 – Measure: The 3 A’s, 3 steps and 3 tools of innovation accounting; actionable metrics.

Chapter 8 – Pivot (or Persevere) When to pivot; 5 points about pivots; 10 types of pivots.

Chapter 9 – Batch: Single piece flow; benefits of small batches; continuous deployment; the andon cord; “pull” hypotheses.

Chapter 10 – Grow 4 types of sustainable growth; 3 engines of growth; quantifying product / market fit.

Chapter 11 -Adapt Adaptive organizations; the 5 whys; proportional investments.

Chapter 12 – Innovate Portfolio thinking; startups within an organization; the innovation sandbox.

Reading Time:

Summary: 40 minutes

Full Book: 5:05 hours

Savings: 4:25 hours

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April 22nd, 2016 by