Learn how to boost your business with big data! This book teaches you the essentials of big data from business perspective in less than 40 pages. It includes examples, tactics and explanations of key concepts of big data. Its purpose is to provide easy information on big data. The chapters are kept short, so that you as a busy business manager can quickly browse through them.
There is a saying about big data: “Big Data is like teenage sex: everyone talks about it, nobody really knows how to do it.” This book aims to solve the problem of knowing what big data is. Here you, as a manager or business owner, will find everything you need to know about Big Data. So jump right in!
The book starts out by defining big data. After this, there is a brief introduction of big data technologies: Hadoop, No-SQL, and MapReduce. Then we discuss the benefits and challenges for big data implementation. Several real business cases are shortly introduced. Finally, we give recommendations for big data in business use.
After reading this book, you will be well informed about the big data strategies employed by companies such as Facebook and Google. You can also use the information in this book while assessing the potential of big data in your company, whether it is a startup or an established enterprise. Through better understanding of big data, you may gain a competitive advantage in your industry.
The concept of Big Data appeared at the beginning of the 21st century, and many online organizations and startup companies begun applying it. In fact, companies like Facebook, Google, LinkedIn, and eBay are built around Big Data, which saved them from the process of integrating it into traditional applications. Since they did not have a traditional structure, they did not have to do any analysis related to Big Data. For them, Big Data is the only technology architecture, the only focus of the analytics. Therefore, Big Data is not a separate entity, but it can exist in the core of a business.